Clearly a play to win over suburban shoppers
The three sites specialize in baby products, health and beauty merchandise, and pet supplies, respectively, and the unprecedented overnight-shipping service, which requires no specific membership or annual fee, is clearly a play to win over suburban shoppers—moms in particular.
“An important part of our mom-centric mission is to deliver products to mom at the moment she needs them,” Quidsi CEO Maria Renz said in a statement announcing free overnight shipping. “We’re excited to further this commitment to moms by offering the greater convenience of free overnight shipping to our New York, San Francisco, and Los Angeles customers. Order today, get it the next day. It’s that simple. Helping moms by making shopping easier and delivery even faster is what we’re all about.”
It’s not necessary to live within the actual bounds of each city to take advantage. Check out this link for a list of the hundreds and hundreds of zip codes where free overnight shipping is now available, so long as your order total is at least $49. From a quick glance, it looks like the offer is extended to virtually all of New Jersey, as well as parts of New York including Long Island and Westchester, Orange, Rockland, Sullivan, and Putnam counties. Likewise, in addition to San Francisco and Los Angeles proper, the free shipping service is available for California residents who live in counties including Orange, San Bernardino, Riverside, Ventura, Mendocino, Santa Clara, Marin, Santa Cruz, Sonoma, and Napa. In most cases, customers elsewhere in the country can get free two-day shipping for orders of $49 or more at the three Quidsi sites.